Lenzing Group is one of the world’s leading producers of sustainably sourced specialty fibres for the textile and nonwoven industries. As part of its long-term growth strategy in Asia, Lenzing announced a major industrial investment in Thailand, including a new production facility with an annual capacity of 100,000 tonnes and a total investment value of approximately USD 500 million.
The project represented one of the company’s most significant investments in the region and required clear communication to stakeholders across government, industry, media, customers, and local communities.
Large-scale industrial investments are often difficult to communicate to non-technical audiences.
Lenzing needed to translate a complex manufacturing project into a compelling story that highlighted not only the scale of the investment, but also its economic impact, sustainability credentials, technological innovation, and long-term value to Thailand and the wider region.
The communications programme needed to engage a diverse stakeholder audience while ensuring consistent messaging across launch activities, media engagement, content production, and supporting materials.
Foundeast developed and executed an integrated stakeholder communications programme designed to transform a major industrial announcement into a clear and engaging narrative.
Our approach focused on simplifying complex information, strengthening sustainability storytelling, creating premium communication assets, and supporting stakeholder engagement throughout the launch process.
Foundeast translated technical manufacturing information into accessible narratives that communicated the significance of the investment, its sustainability benefits, and its contribution to Thailand’s industrial development.
We developed communications materials and messaging frameworks to support the official launch and stakeholder engagement activities surrounding the investment announcement.
Our team produced video content designed to communicate the project’s scale, purpose, sustainability commitments, and long-term vision.
Foundeast created supporting content assets that could be used across stakeholder communications, media engagement, presentations, and digital channels.
We developed communication tools designed to help stakeholders better understand the project and its broader economic and environmental impact.
Foundeast oversaw the design, development, sourcing, and manufacturing of a premium stakeholder gift programme, including a high-quality backpack produced using sustainable materials. The item was designed to reflect Lenzing’s sustainability positioning while providing a practical and memorable touchpoint for key stakeholders.
The programme successfully transformed a highly technical industrial project into a clear and compelling stakeholder narrative.
Through integrated communications, content development, video production, and launch support, Foundeast helped increase understanding of the investment’s economic, industrial, and sustainability significance.
The communications framework provided Lenzing with a consistent story that could be shared across media, government, industry, customer, and community stakeholders.
In addition, the sustainable backpack initiative reinforced the company’s environmental commitments through a tangible brand experience, creating a premium stakeholder touchpoint aligned with Lenzing’s broader sustainability values.
Major industrial investments require more than announcements—they require stories that people can understand, engage with, and share.
By combining strategic communications, sustainability storytelling, content production, stakeholder engagement, and experiential brand assets, Foundeast helped Lenzing communicate a transformational investment in a way that was accessible, credible, and aligned with the company’s global values.
The result was stronger stakeholder understanding, clearer communications, and a foundation for long-term engagement as the project moved forward.
