Dow is a global leader in materials science, serving industries ranging from infrastructure and mobility to consumer products and personal care. Within Southeast Asia, Dow’s Beauty and Personal Care division works with manufacturers, formulators, OEMs, ODMs, and brand owners to develop innovative solutions for the cosmetics and personal care industry.
To strengthen market engagement across the region, Dow sought a partner capable of supporting lead generation, industry events, digital engagement, and stakeholder communications across multiple markets.
Dow Beauty and Personal Care needed to increase engagement with high-value B2B audiences across Southeast Asia while strengthening awareness of its solutions among manufacturers, formulators, and industry decision-makers.
The division required a combination of digital lead generation, event marketing, stakeholder engagement, and content development capable of attracting qualified prospects and converting interest into meaningful business conversations.
The challenge was to build an integrated marketing ecosystem that connected online engagement with in-person experiences across multiple countries and industry events.
Foundeast developed and executed an integrated B2B marketing and lead generation programme spanning Singapore, Thailand, and Indonesia.
Our approach combined website development, event marketing, stakeholder outreach, influencer engagement, content creation, and lead generation activities designed to connect Dow directly with OEM, ODM, and manufacturing decision-makers throughout the region.
Foundeast designed and developed a dedicated Beauty and Personal Care website to support regional awareness, product education, and lead generation objectives.
The platform served as a central hub for campaign activity and audience engagement.
We promoted and produced industry-focused events targeting manufacturers, formulators, OEMs, ODMs, and brand decision-makers across Southeast Asia.
Foundeast supported Dow’s presence at key industry exhibitions including in-cosmetics and COSMEX, helping maximise audience engagement and business development opportunities.
Our team executed targeted outreach programmes designed to attract qualified industry professionals and high-value prospects.
We incorporated influencer and industry opinion leader participation to increase awareness, credibility, and audience reach within the beauty and personal care sector.
Foundeast developed supporting content and communications materials designed to drive attendance, engagement, and lead generation outcomes.
The programme generated attendance from more than 500 high-value B2B prospects, including OEM, ODM, manufacturing, formulation, and brand decision-makers across Southeast Asia.
Through integrated digital marketing, event promotion, stakeholder engagement, and lead generation activities, Foundeast successfully delivered 100% more qualified B2B leads than originally projected.
The dedicated website provided an ongoing lead generation and awareness platform, while industry events created valuable opportunities for relationship building, product education, and commercial engagement.
Together, these activities strengthened Dow Beauty and Personal Care’s visibility within the regional market and generated meaningful business development opportunities across multiple countries.
In complex B2B industries, successful marketing requires more than awareness. It requires connecting the right decision-makers with the right solutions at the right time.
By integrating web development, lead generation, event marketing, industry outreach, and stakeholder engagement, Foundeast helped Dow transform industry events into measurable business development opportunities.
The result was stronger market visibility, deeper industry engagement, and a pipeline of qualified prospects that exceeded campaign objectives.
Foundeast supported Dow Beauty & Personal Care with event-led B2B amplification across Southeast Asia.
The work connected technical product innovation with creator-led content, event visibility, and targeted outreach to OEM owners and decision-makers.
The programme engaged more than 500 targeted OEM owners and decision-makers while strengthening regional visibility.
