Thai Union Group is one of the world’s largest seafood companies, with operations spanning North America, Europe, Asia, the Middle East, and Africa. Home to globally recognised brands and a workforce operating across multiple markets, Thai Union plays a significant role in global food production, sustainability, and innovation.
As the company continued to expand internationally, Thai Union required a communications partner capable of supporting corporate reputation, executive visibility, sustainability communications, employer branding, social media growth, and consumer-facing campaigns across multiple regions.
Managing communications for a global organisation requires consistency across markets, audiences, and platforms.
Thai Union needed to strengthen its corporate thought leadership, elevate sustainability initiatives, modernise its digital presence, coordinate communications across multiple regions, enhance employer branding programmes, and support product marketing activities for subsidiary brands.
The challenge was to create a unified communications ecosystem that could simultaneously support investors, employees, customers, consumers, media, industry stakeholders, and sustainability partners while maintaining consistency across Asia, Europe, and North America.
Foundeast developed and executed an integrated communications programme spanning executive thought leadership, sustainability communications, global social media management, employer branding, content creation, and influencer marketing.
Our objective was to strengthen Thai Union’s corporate reputation, increase stakeholder engagement, elevate executive visibility, amplify sustainability leadership, and create a scalable content system capable of supporting multiple business units and markets.
Foundeast spearheaded the creation and growth of the CEO’s LinkedIn presence, developing content strategies, thought leadership positioning, and engagement programmes designed to strengthen executive visibility among industry, investor, and business audiences.
We coordinated a global social media content programme spanning Asia, Europe, and North America, creating structured content calendars, governance frameworks, and messaging consistency across regions.
Foundeast supported key sustainability initiatives designed to strengthen awareness of Thai Union’s environmental commitments and responsible seafood leadership.
This included branding, communications, content development, and promotional support for environmental initiatives such as a large-scale Ghost Gear Dive programme in Thailand, helping raise awareness of marine debris removal, ocean conservation, and sustainable fishing practices among stakeholders, media, and the public.
Our team developed content supporting corporate communications, sustainability initiatives, business achievements, innovation, and stakeholder engagement.
Foundeast supported HR and employer branding initiatives designed to strengthen culture, employee engagement, and talent attraction.
We developed and produced a flagship communications video centred around Thai Union’s Six Values, creating a cornerstone content asset that supported internal communications, recruitment, and corporate culture initiatives.
Foundeast planned and executed influencer engagement strategies for product launches and consumer campaigns across group companies, including Qfresh, helping drive awareness, engagement, and brand visibility among target audiences.
Foundeast helped transform Thai Union’s digital communications capabilities into a coordinated global programme supporting corporate reputation, sustainability leadership, employer branding, and consumer engagement.
The CEO’s LinkedIn profile grew to more than 10,000 professional connections within six months, establishing a strong executive thought leadership platform and increasing visibility among key stakeholders.
At the corporate level, Thai Union’s LinkedIn presence expanded from approximately 10,000 followers to more than 100,000 followers within 24 months, significantly strengthening the company’s digital reach and stakeholder engagement.
The implementation of a coordinated global content calendar improved consistency across regional markets, while sustainability initiatives helped reinforce Thai Union’s leadership position on environmental stewardship and responsible seafood practices.
Employer branding initiatives and corporate storytelling strengthened internal engagement and organisational culture, while influencer campaigns for brands such as Qfresh successfully extended product visibility and consumer engagement.
For global organisations, communications must work across multiple audiences, geographies, and business objectives simultaneously.
By combining executive thought leadership, sustainability communications, social media strategy, employer branding, content production, influencer marketing, and global communications coordination, Foundeast helped Thai Union build a stronger and more connected communications ecosystem.
The result was increased visibility, stronger stakeholder engagement, enhanced executive positioning, greater awareness of sustainability initiatives, and a scalable communications framework capable of supporting one of the world’s leading seafood companies.
Foundeast supported Thai Union with global brand content, corporate communications, executive visibility, and multi-market storytelling.
The programme helped align leadership voice, social content, influencer reach, and video storytelling across international audiences.
Results included 2-4x LinkedIn engagement, more than 1M influencer reach, and more than 100,000 video views.
